Ermitage Club Concept

Ermitage Club Concept

Ermitage Club Concept

About Project

During our collaboration with Ermitage, a business specializing in the purchase and sale of luxury Swiss watch brands in Atlanta, GA, we were tasked with developing a robust branding strategy and launching a new version of their online store. This project aimed to elevate Ermitage's digital presence, aligning it with the exclusivity and high value of the watches they offer.

We developed a concept for a gradual transition from a basic online store to an exclusive, members-only club for luxury watch owners. This long-term strategy is designed to evolve the project steadily and includes specific KPIs to measure the success of each phase. We are methodically implementing this plan at, ensuring each step enhances the brand's elite market position.




Ermitage Jewelers



🇺🇸 United States




The key idea behind our strategy for Ermitage is to transform their online store into an exclusive club for luxury Swiss watch owners. To symbolize the club's exclusivity, we propose using a heraldic crest and a yacht flag motif, underscoring the elite status and luxury associated with membership.

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The strategic concept is gradually being brought to life

Ermitage Jewelers


  • A long-term development path for the store has been defined
  • Alternatively, a concept for a platform in addition to the online store has been created
  • A roadmap with a timeline of tasks has been developed
  • Risks for each stage of the project have been analyzed

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Denys Nasonov
Denys Nasonov Head

Hello! I'm Denys Nasonov, head of ScaleMeUp. Your inquiry will come directly to me. I will personally review it, contact you, and propose the optimal plan to address your task or project.

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