The Page
About Project
The editorial team at The Page is committed to advancing Ukraine's economy by engaging businessmen, investors, and economically active readers both within Ukraine and internationally. Their focus is on providing up-to-date and thorough insights into economic events, business developments, and government policies. This crucial information helps their audience navigate the complexities of the economic landscape and capitalize on emerging opportunities.
In support of their objectives, we at ScaleMeUp developed a functional web portal. It allows for the seamless management and publication of various types of content, such as news, facts, opinions, articles, and commentary. Each piece of content is carefully crafted to not only inform but also inspire readers to initiate new business ventures and make sound investment decisions.
Profile
Technologies
Concept 
Work Process
We developed a pilot version of the project for The Page from February to May 2019, facilitated by deep collaboration with their team. The project later expanded with new features, and we concluded our involvement in April 2023.
Responsive Design
Understanding that business professionals often consume news and analytical content on the go, we prioritized a Mobile First approach. This led us to focus primarily on optimizing UX for mobile devices.
Key
Functionality
The main focus in developing the portal was on creating a flexible architecture and optimizing page performance.
The platform is designed to handle high loads, supporting at least 1,000 users simultaneously.
CMS
Custom-built from scratch, deeply optimized, and tailored to meet all the specific requirements of The Page's editorial team
Content
Implemented templates for diverse content placement and separate landing pages for special projects
Localization
Content is published in Ukrainian, with some parts also available in English. Russian was deprecated following the onset of the war
Integrations
Organized the portal news posting for inclusion in Google News and other aggregators
Project
Results
- The new nationwide media outlet was created with broad coverage and potential for growth
- In its initial months, the site attracted 30,000 users per day, and the numbers continued to grow
- Secured advertising contracts from well-known brands
- Managed to maintain a commitment to unbiased journalism
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