The Strength Room
The Strength Room
About Project
The Strength Room is dedicated to achieving exceptional fitness results through personalized programs and professional coaching. Members receive customized guidance tailored to specific goals like weight loss or strength building. Coaches at The Strength Room motivate and monitor progress, making adjustments as needed to ensure every member exceeds their fitness aspirations.
Complementing our unique fitness model, ScaleMeUp developed a website for The Strength Room, enhancing the member experience with online booking for training sessions and easy club membership registration. This platform not only adds convenience but also supports our commitment to delivering measurable and fast results through consistent support and expert guidance.
Profile
Technologies
Concept
Work Process
We successfully launched the website within two months, focusing our efforts on the UX/UI design for booking sessions with trainers, as well as on the general screens to ensure they are visually appealing. This concentrated approach has enhanced the overall user experience, propelling the business forward.
Responsive Design
The design is optimized for mobile devices and tablets to enhance visibility and navigation ease. Minimal changes were made to the mobile version, ensuring it remains stylish and user-friendly.
The Strength Room
Key
Functionality
The website is powered by a custom management system, ensuring seamless control and efficiency.
Integrated with Calendly for swift processing of user inquiries, enhancing operational agility and customer satisfaction.
CMS
Customized with high-performance levels, featuring flexible role-based division and scalability
Content
Photos courtesy of coaches Milo and Misty, some materials are used from the old The Strength Room website
Parallax, Effects, 4K
Incorporated parallax scrolling, captivating photo transitions, and various enhancements for an elevated browsing UX
Mobile Devices
Experience a flawless UX across all devices with meticulously crafted responsive design
Project
Results
- Increased membership inquiries at the gym by 30%
- The new website offers greater flexibility and ease of management compared to the old one
- Customer retention has increased by 15%
- The feasibility and value of conducting further PPC and email campaigns have now become apparent
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