Rock Star Shop

About Project

Since its inception in 2010, Rockstar has become a staple for musicians in Ukraine and beyond, offering a diverse range of musical instruments and equipment from revered brands. The company eases the process of acquiring quality musical gear online, providing not just products but a trusted service that caters to the nuanced needs of music professionals and enthusiasts eager for authentic sound experiences.

ScaleMeUp's collaboration with Rockstar involved developing a brand concept and communication strategy that truly reflects the company’s ethos. Crafting a logo, selecting a color scheme, and choosing fonts, we created a visual identity that strikes a chord with musicians and reflects the sophistication and spirit of the Rockstar brand, reinforcing its position in the digital marketplace.

Profile

Client

Rock Star Shop

Country

🇺🇦 Ukraine

Branding

Concept

The symbol nods to the classic era of the 60s to 80s music bands and their signature drum branding, perfectly complemented by the spirited slogan "Keep Rocking!"

Project
Results

The new branding led to a 25% increase in sales
Studio visit retention improved by 20% with the new branding

Established a robust brand foundation ready for international market expansion
Enhanced customer satisfaction from interactions with Rockstar, indicating a significant boost in emotional engagement