Rock Star Shop
About Project
Since its inception in 2010, Rockstar has become a staple for musicians in Ukraine and beyond, offering a diverse range of musical instruments and equipment from revered brands. The company eases the process of acquiring quality musical gear online, providing not just products but a trusted service that caters to the nuanced needs of music professionals and enthusiasts eager for authentic sound experiences.
ScaleMeUp's collaboration with Rockstar involved developing a brand concept and communication strategy that truly reflects the company’s ethos. Crafting a logo, selecting a color scheme, and choosing fonts, we created a visual identity that strikes a chord with musicians and reflects the sophistication and spirit of the Rockstar brand, reinforcing its position in the digital marketplace.
Profile
Client
Rock Star Shop
Country
🇺🇦 Ukraine
Branding
Concept
The symbol nods to the classic era of the 60s to 80s music bands and their signature drum branding, perfectly complemented by the spirited slogan "Keep Rocking!"
Project
Results
- The new branding led to a 25% increase in sales
- Studio visit retention improved by 20% with the new branding
- Established a robust brand foundation ready for international market expansion
- Enhanced customer satisfaction from interactions with Rockstar, indicating a significant boost in emotional engagement
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