Speka
About Project
In 2021, SPEKA was launched as a Ukrainian-language publication dedicated to IT and entrepreneurship, providing a platform for like-minded professionals to share news and ideas. Despite disruptions due to the war, SPEKA successfully introduced a User-Generated Content (UGC) platform to enhance community interaction.
At ScaleMeUp, we designed and implemented the content management and UGC platform for SPEKA, streamlining the publication process and fostering a vibrant community. This initiative removed the editorial intermediary, allowing entrepreneurs and IT professionals to directly publish their insights, thereby facilitating an active dialogue on rebuilding Ukraine with innovative IT solutions.
Profile
Technologies
Concept
Work Process
We developed the initial version of SPEKA within an extremely tight timeframe — from September to December 2021. Subsequently, the platform underwent intensive monthly development, with a brief pause at the onset of the war in Ukraine. Ultimately, this led to the formation of a robust IT community around the project.
Responsive Design
Certainly, we understood that the majority of the portal's audience would be using mobile devices, so we employed a Mobile First approach and placed significant emphasis on optimizing page display for mobile devices.
Key
Functionality
Although we stepped away from the development and support of the project in April 2023, the foundation we laid continues to thrive.
It is now expanding with new features, and it's heartening to see more and more people starting their day with SPEKA.
CMS
The project is built on a custom CMS, developed specifically to meet the needs of the SPEKA editorial team. High standards of security and performance have been maintained
Roles
The platform supports a wide range of roles, from novice authors whose posts require moderation before publication, to superadmins who have complete control over all aspects
Community
At the heart of SPEKA is its community of devoted followers. Mechanisms for registration and posting of personal content have been implemented
Content
In addition to UGC, a team of top-notch professionals consistently posts compelling IT-related content on the platform's pages day after day
Project
Results
- The creation of a powerful Ukrainian platform enables the publication of both UGC and editorial content
- Consistently increasing traffic, with 10,000 unique visitors per day in the first months after launch
- Regular inquiries for direct advertising purchases from well-known brands
- An invaluable contribution to the development and popularization of the Ukrainian IT movement
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