About Project
Games Inc. is a British game studio and publisher creating premium slot experiences for operators and partners. Their focus is not just on releasing content, but on building games that drive player engagement, retention, and long-term commercial value.
The new website and client area were built to reflect that positioning — combining a stronger B2B presence, clearer game showcase, and a partner-focused experience. The result is a platform that supports trust, improves access to commercial materials, and helps Games Inc. scale its growth with operators worldwide.
Profile
Technologies
Design
Concept
Work Process
We managed the project from requirements gathering and prototyping to headless CMS setup and frontend development. This created a flexible digital platform for Games Inc. to present the company, its game catalog, and its partner-focused offering.
Mobile First
The platform was designed with a mobile-first approach to ensure smooth browsing across phones, tablets, and desktops. Game content, company information, and client materials remain clear, accessible, and easy to navigate on any screen size.
Key
Functionality
A public-facing website was developed to present Games Inc., showcase its game catalog, and clearly structure information for partners and potential clients. The platform highlights the company’s products, brand positioning, and commercial offering in a clear and scalable way.
A dedicated Client Area was also created for partners and clients, with personalized content and role-based access. Depending on the user type, different materials and sections are available, making communication and content delivery more efficient.
Custom CMS
A headless CMS was built for the project, providing flexible content management, strong performance, and room for future growth.
Client Area
A Client Area was developed to provide clients with access to exclusive game assets, with permissions tailored to different user roles.
High-impacted UX
A high-impact UX was designed for browsing games and demos based on access levels, with clear catalog navigation and support for both public and private roadmaps.
SEO Optimization
SEO optimization was adapted to iGaming industry keywords, helping improve search visibility and attract more relevant traffic.
Project
Results
- Renewed the company's public presence with a clearer and more complete market-facing website
- Launched a Client Area with exclusive game content tailored to different user roles
- Increased website traffic by 25% through stronger structure and visibility
- Reduced staff time spent presenting game information by 30% through self-service access for clients
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